The Best Approach to SEO for Beginners

Do you want your website to rank in google?

Are you a beginner in blogging and want to learn about SEO and website ranking?

Then you have landed on the right page.

I would walk you through the best approach to SEO which a beginner needs to know

First of all, you need to understand what is SEO?

What is SEO?

SEO means Search Engine Optimization.

It is a step-by-step process for making your website rank in search engines like google, bing, or any other relevant search engines.

Say, for example, you have written an article about public speaking. While people search for public speaking, your website should come in the list to meet peoples’ requirements through their searches.

There are thousands and thousands of people writing about that particular topic.

If you are a beginner, do you think your website might come on the first page of a google search?

Yes! It is possible with SEO. But competing with an already established website for a particular keyword is quite challenging.

You cannot achieve it in a day. It takes some time.

In a nutshell, SEO is a continuous process that helps your website rank in the search engine through organic keyword searches.

Before getting the attraction to your website, you must know,

Why do we need search traffic?

If people search for something and find it on your website, then this is called organic traffic.

 SEO drives this traffic to your website.

You might ask me, what is the benefit of having such traffic to your website, right?

Here comes the answer. Not one or two you have innumerable benefits.

Do you know? Most business persons spend lakhs and lakhs on social media ads like Facebook, Google, and many other for promoting their products.

The core benefit of SEO is that you don’t need to spend on ads.

Is it not awesome?

Those people visiting your webpage can be your leads if they opt-in to your website. It helps you in the brand building also.

Without a doubt, this will surely increase your sales in the future.

If your content appears on the search engine’s first page when people search for something, then you would become trustworthy.

They discover you, rely on you, but it might take time.

You need to provide high-quality content.

One more important thing I can suggest to you is that you need to use the long-tail keyword.

It is easy to achieve the above. For accomplishing this, you need to do some basic research on what people search for in your niche.

 By using some tools like google autosuggest, Keyword tools. in, ubbersuggest and many others, you can find out those keywords.

In a nutshell, I could say a good search engine optimized website explains which product or service you offer, how to get it, and helps to resolve any questions that may arise.

Now you have a basic idea of SEO and traffic.

We move on to learn a little deeper about SEO.

What are the key elements of SEO?

Once you have understood what people are searching for, then go ahead and create high-quality content.

Without any doubt, you would see the magic of SEO.

It would take care of your website’s traffic.

Remember one thing that search engines are becoming intelligent these days.

So it is not just enough to use the relevant keyword in your content to optimize it but focus on the value you provide through your content.

Once your keyword search and content writing are over, the other two key factors are on-page and off-page SEOs.

These two factors are thought-provoking.

The next thing you need to know is,

What is on page SEO?

On-page SEO implies that you need to make the search engine understand what your content is all about.

In simple words, you have to explain to the search engine some essential things like your title is this, you are providing this sort of information, the significance of the images you use in your content and,  so on.

Let us take the same example that we took for keyword search, public speaking.

Let us say that you have written an article about public speaking. Now you need to remember the following few things in mind

•Choose a simple and descriptive URL

•Create a captivating title tag

•Create a great Meta description for your website.

•Make sure the images you use in your content are optimized.

•Make doubly sure to use your keyword in all of your writing.

It is pretty simple and, you can effortlessly achieve it.

Now let’s discuss off-page SEO.

What is off page SEO?

Off-page SEO is the optimization getting done off your website page. But, Link building plays a vital role here in this case.

Yes, you need to earn backlinks.

These backlinks ensure that your content is too good, so that people should feel like sharing it with others.

In a simple word, some other website should provide a link to your article, recommending people to read your content too.

I could hear you asking why other people should do that for your website ranking.

It is to show the search engine that people are vowing for your content.

In other words, I could say Backlinks are indicating factors for getting ranked in google because it builds for you in search engines.

It will have a significant impact on your ranking.

Make sure that the links come from trustworthy websites, and your ranking will improve.

Until now,  I was talking about the non-technical perspective of SEOs.

So,now, I will give you a brief outlook on technical SEO.

What is Technical SEO?

In technical SEO you, don’t need to do coding or to develop some software applications.

It refers to the technical things that you need to maintain regarding your website architecture.

Fast loading speeds, a secure connection, and a mobile-friendly design are all priorities.

It is crucial for SEO marketing. Don’t worry! Just follow these simple steps:

•Plan your website structure in such a way that it is easier to crawl. You can achieve this by using some simple plug-in. This will helps Google to scan through your website and get it indexed.

•Make sure you are utilizing HTTPS, which ensures the safety and security of your website.

•Confirm and see if your website is mobile-friendly.

•Ensure that your website should be accessible from only one domain.

•Make sure your website is quick and responsive.

•Install a plug-in for image compression.

Conclusion

Now that you have understood what SEO is, why is it important and how to use it right?

But it is a long-term process and is highly possible to optimize your website for getting ranked in the Google search engine.

The most important thing you should remember is that you should not choose any shortcuts in SEO because it might end up penalizing your website by google itself.

Do the right things in the right way and stand out successfully. If you want to learn more about SEO, then click here.

There are SEOs for youtube also. Click here if you want to learn.

Click here to learn about affiliate marketing.

Cheers,

Shnebagalakshmi