Have you ever heard of a sales funnel in digital marketing?
Do you ever think about making a profitable sales funnel?
When I first heard the word funnel, I thought it might be like a narrow passage, wherein we use it in our day-to-day life for pouring water or any other liquid.
But my assumption was completely wrong, and it was a magical thing that changed my entire lifestyle.
My story that leads to making a profitable sales funnel in digital marketing:
After graduation, I started my career as a Lecturer in an Engineering college. Initially, I was passionate about teaching, and my journey went well for almost ten years.
But as the years passed, I felt I had no progress in my career as I was doing the same.
I was so obsessed with doing research, and with lots of hard work and perseverance, I somehow managed to complete it.
From then onwards, my interest turned towards writing technical papers.
I was frequently publishing papers and received many awards for the same.
But something was lingering in my mind regarding the workplace and the changing work culture.
I was disappointed with how the higher authorities and the students treated the teachers.
Despite putting in all our efforts and working dedicatedly, I didn’t get recognition.
My disappointment grew as a demotivation. I was very much demotivated. I wished to work at my own pace without getting trapped into 9 to 5 jobs.
In 2019, when the pandemic grew, the thing that was lingering in my mind grew more strongly.
As the pandemic spreads like a forest fire, everything has become online. Everything is available with a single click.
So, I started exploring things online to stand out on my leg. To my surprise, I found that Digital marketing could be the best choice, and it was one among the few industries that were raising despite pandemics.
I started developing my Digital marketing skills and understood that Content Marketing is booming and Content is King.
My keen interest in writing made me upskill myself in content writing.
I narrowed down my concentration on Affiliate Marketing.
Through Affiliate Marketing, I can work from home, earn a lot and be my boss.
But the main challenge was how can I do it?
I tried several methods, attended workshops, watched many youtube videos, took online courses, etc.
Alas! Nothing worked.
But this time, as I am following my passion, I don’t lose my hope.
I started researching more deeply, and finally, I took the One funnel away Challenge that tripled my profit.
Before we discuss the “One funnel away challenge“, let us see some basics of the sales funnel in digital marketing.
What are the sales funnel in Digital Marketing?
Sales funnel in Digital marketing is the pictorial representation, or simply a visualization of customers’ journey starting from the time they enter your sales page until they purchase from your sales page.
Do you wonder then why the name funnel?
Initially, when we create our sales page many people might click our page, and take action. After that, a few people will continue, and a few might drop out. We need to set a separate sales team to close the deal with our customers.
Hence the name funnel.
Let us take an example to analyze how the sales funnel in digital marketing will look.
Say, for example, a person sells a Digital product.
The first stage of the sales funnel in digital marketing is a customer visiting the landing page or marketing campaign.
The second step in the sales funnel in digital marketing is customer viewing the product page.
The third step in the sales funnel in digital marketing is the customer adding the product to the cart.
The fourth and final step in the sales funnel in digital marketing is customer completes the checkout process and purchases the product.
Now, you have understood the funnel. Let us discuss how we can build one.
The traditional way to build the sales funnel in digital marketing – AIDA model:
AIDA is an abbreviation for Attention, Interest, Desire, and Action. These are the most popular steps of the sales funnel in traditional marketing.
Attention: A potential consumer finds your ad, discovers about you via a friend, or views your social media post.
Interest: The next step is to stimulate their interest in your business. You have to make the customers believe that you can solve a problem. At the same time, they learn more about you and your product or service.
Desire: Then, by making proposals or strategically putting attractive advertisements for repeat exposure, you should be able to move prospects from simply liking something to eagerly wanting it.
Action: The prospects take action, whether it’s buying your product, scheduling a demo, or whatever else you want them to do.
Depending on the customer and industry, you can want them to buy something, sign up for something, or fill out forms.
A conversion occurs when someone does something you would like them to do.
A prospective customer passes through the funnel, starting from browsing your page, taking action as desired by you, and finally getting converted as a customer.
How do the sales funnel in digital marketing helps you to triple your business profit?
- Make your brand, product, or service well known to the public.
- Inspire others to learn more about what you have to offer.
- Build a desire to buy through educating people.
- Assist prospects in completing the desired action.
- Prospective customers are guided through the funnel until they make a purchase.
The above-discussed strategies will lead to a higher amount of conversions achievable.
I Hope you must be as excited as I am. Now I will show you the five most effective ways of creating a profitable sales funnel in digital marketing.
Steps to create the most profitable sales funnel in digital marketing:
Step1:Increase sales Funnel Conversions in digital marketing by Creating Lead-Capturing Landing Pages
The foremost stepping stone towards creating a sales funnel is to create a landing page. The landing page is where your prospective customers or leads enter your funnel.
You need to create a landing page to nurture your leads at different stages like the top of the funnel, middle of the funnel, and bottom of the funnel.
People can enter into your funnel and reach your landing page through paid ads, or search results, or even through social media posts.
Step2: Increase sales Funnel Conversions in digital marketing by driving traffic to your landing pages
You can increase the traffic to your funnel in three different ways:
⚡You can run a Pay per click (PPC) ad which is the most popular method. Especially if you run ads on FaceBook, you can reach more people.
⚡The second way is through social media. Social media like WhatsApp, Youtube, Facebook, Twitter, Instagram, etc., are more powerful ways to obtain higher conversions.
⚡The third and most effective way is to use the content marketing strategy. In today’s digital marketing era, content is a king. You can nurture your leads in all the stages of the funnel through your content. You can drive traffic through your blog posts, sending emails, case studies, etc.
Step 3: Increase sales Funnel Conversions in digital Marketing by creating resources that collect email addresses
Yes! You heard it right. You have to create a Lead Magnet.
A lead magnet is a resource that you give your potential customer, and in return, they will enter their Email addresses. You have to create content that contains valuable information. It can be an eBook, checklist, or cheat sheet so that people get more ideas about your product or service.
If you get their email addresses, you can send them more valuable information.
This strategy would help you to persuade them to make buying decisions.
Step4: Increase sales Funnel Conversions in digital Marketing by Creating an Email Marketing Campaign
Email campaign fosters a long-term relationship with a prospect, and it is the next logical step in the sales funnel.
An email campaign will give the lead, the time to think about your product or service and allow them to make a purchasing decision.
The idea is to send a series of emails to persuade customers that you’re still there and willing to do business with them.
The email marketing funnel is more effective and works for all businesses.
Step 5: Analyze and Improve Your Sales Funnel Conversions in digital Marketing for Faster and More Effective Funnel Conversions
Once you have set up your funnel, the sales will start. But if you are unable to achieve it, you need to monitor your system.
There are a few tools that you can use to monitor your process:
A customer relationship management system (CRM): A good CRM will allow us to keep a record of all new leads and open deals.
Email software tracking: You can use an email provider like Drip or MailChimp. These tools will help you in tracking the leads, and you can also integrate them with CRM.
Social Media: Social media platforms, such as Buffer or Hootsuite, can assist you in tracking your progress on social media lead generation.
I hope you have understood the basics of the funnel and how the sales funnel in digital marketing will help you excel in your business.
Now comes the most interesting part wherein I am going to show the real picture of the one funnel away challenge that almost tripled my profit.
The One Funnel Away (OFA) Challenge is a 30-day virtual program that will walk you through the process of constructing a massively profitable marketing funnel.
Who can take this one funnel away challenge?
The challenge will be suitable for you if you
- Have quite an idea for an online business but aren’t sure how to market your goods or services?
- Have you struck a snag in your business and require a well-thought-out strategy to take it to the next level?
- Are an affiliate marketer looking to boost your sales?
- Have no idea how to build a funnel but would like to learn?
- Need to rebuild a funnel that already exists.
The main advantage of this program is that you don’t need any other software for doing your task. There is an offer of a 14 day free trial on Clickfunnels, a funnel-building software. If you don’t like it, you can cancel your trial at any time.
Click funnel and its benefits:
Click funnel is a sales funnel builder. It comes with a professionally built template that saves your time and scales up your business.
Benefits of Click funnels Include:
✍Clickfunnels enables easy modification and customization. It is simple to use, and it doesn’t require any technical knowledge to create landing pages.
✍It reduces the designer’s burden. It comes with a professional-quality template that is ready to use. As a result, you can finish your ideas in just a few clicks.
✍ClickFunnels provides you with all of the tools you’ll need to create a high-converting sales funnel. It also covers a significant variety of email automation.
✍Clickfunnels provides you with a centralized dashboard. It meets all of your criteria for creating a sales funnel. It saves your time.
✍SSL certification is there with Clickfunnels. It provides complete security.
✍You can link your e-mail marketing automation (Mailchimp, Zapier, drip, etc.) with your existing funnel using Clickfunnels. It will completely automate your lead generation strategy.
✍A/B testing is available with Clickfunnels. If you want to design several distinct funnels to reach your goal or assess the efficacy of each to find the best one, click funnels can help you with that also. You could save money on advertising by experimenting with Clickfunnels.
✍Clickfunnels also can help you put up an automated webinar. Clickfunnels allows you to host webinars directly from your website. It is one of the most significant advantages of ClickFunnels.
✍It has membership options. For your private materials, you can establish a ClickFunnels membership site. You can use ClickFunnels to launch your online courses, products, and premium services.
✍Since Facebook is the most popular platform for advertising, integrating Clickfunnels will help you get the most out of it. It will not only improve your return on investment but will also automate your advertisement campaign. As a result, you only need less human assistance to run an effective marketing campaign.
✍Payment integration is available in ClickFunnels. With the landing pages, you can add your payment option. As a result, you can use click funnels to offer your product or service directly.
✍With Clickfunnels, you can create your shopping cart. It has all the functionality that you need to create fantastic shopping carts.
✍Clickfunnels allows you to link your multiple domains and subdomains. You can leverage your various domains by utilizing click funnels’ high-quality features.
✍Clickfunnels features a built-in analytics engine. As a result, you can monitor the performance of your entire funnel immediately from your ClickFunnels dashboard. From your dashboard, you can also monitor the performance of each page.
✍You can use click funnels to construct web pages, promote your product or service online, generate more leads, run e-mail marketing or use autoresponders, execute transactions, and measure your results. Most importantly, all operations are manageable from a single dashboard.
Conclusion :
To summarise, creating a state-of-the-art sales funnel in digital marketing is very crucial to triple your profit. The various ways to achieve the same are:
- Create Lead-Capturing Landing Pages
- Drive traffic to your landing pages
- Create resources that collect email addresses
- Create an Email Marketing Campaign
- Analyze and Improve Your Sales Funnel Conversions
I hope you liked the article. Don’t forget to share your thoughts.
Cheers,
Shenbagalakshmi
