Do you know there is a strong interrelation between the readability of your content and the traffic?
Yes! The readability of your content is the parameter to measure how easily people can understand them.
How is SEO related to readability of your content?
The relationship between SEO and readability is quite crucial since the Search engine algorithm is ultimately related to the human behavior on a particular web page.
The search engine algorithm depends on multiple factors like bounce rate, on time, exit time, social media sharing, reader’s engagement, etc.
Making your content readable will improve the readers’ involvement and engagement with your content.
In the long run, it improves your website’s traffic and ranking.
Why is the readability of your content highly significant?
Highly readable content will be beneficial in several ways like,
✍The audience will find it easy to read and understand.
✍Readable content reduces the misunderstanding of the ideas that you wish to deliver.
✍The readers will find it easy to understand the complex concepts.
✍The readers may be of different literacy levels. So, if your content is readable, they will find it easy to understand. The engagement and involvement of the readers in turn improve.
How to improve the readability of your content?
Let’s explore the top 7 secrets to improve the readability of your content
1. Write to only one person
The first step to improve the readability of your content is to write to only one person.
You may ask writing to only one person, what is that?
It’s something like conversing with one person. You have to write like talking, especially in a conversational tone.
If you start writing like that, your writing style becomes so natural, and the involvement of your reader will improve.
The reader might think that you are sitting beside them and talking to them directly.
2.Use simple and easy to understand language
You have to write in simple language. Avoid using jargon and try to use the words used in day-to-day conversations.
Always make it a point to focus on simple language and use complex phrases only if necessary.
Try to incorporate active voice, as the passive voice would make an impression of overly structured language.
Let us understand it in a better way by this example:
Example: He commenced learning to utilize that gadget, subsequently his proficiencies ameliorated.
Better Version: He started learning how to use that gadget, then his skills improved.
As illustrated in the example, try using simpler words and language. The readers can easily understand. In the long run, it improves the readability of your content.
3.Use pronouns like I and You
Using pronouns like I and, You in your content are equally significant for improving the readability of your content.
If you include them in your content, the reader would feel that you are writing personally for them. This way, you can improve the readership and involvement of your reader. Of course, readability would ultimately increase.
Let’s have a look at an example for easy understanding:
Example: To connect with a wider range of customers, Small businessmen should try using Instagram.
Better Version: If you are a small businessman, you should definitely try using Instagram to reach more customers.
If you are a beginner you can use tools like Grammarly to analyze your readability score.
4.Use Storytelling strategy
Human beings are more fascinated by stories naturally. Stories might create personal emotions. So, it’s always a better choice to include stories in your content to illustrate the facts and statistical data to improve the readability of your content.
Several studies show that the most effective way of learning strategies is to plot and define characterization in a story.
Stories are the better to remember things. We still remember the stories we read in our childhood days, right?
So, start using a storytelling strategy. You would notice a remarkable improvement in readership and involvement of the readers in your content.
5.Try to keep it simple
Hey! Don’t panic. It is all about writing short and simple sentences.
The longer sentences and lengthy content would be monotonous for a reader, and they would find it difficult to read and understand.
Longer paragraphs might frustrate the readers as well.
Try to make your sentence as short as possible.
If you write a 3000-word long blog post, it is better to break your content into short paragraphs with subheadings.
You can include images after every 100 to 150 words so that the readers might find it interesting.
Don’t forget to follow a high school-level writing pattern to improve readability.
6.Ask Questions
Asking questions? Something wired right?
Believe me! It drastically improves readability.
Yes! When you ask questions then and there in your content, readers would involve themselves in answering those questions.
But make sure to answer your questions immediately so that they won’t end up imagining wrong answers.
Let’s look at an example for a better understanding.
Example: Do you know where to get the cheapest, best, and high-end smart TVs in town? Here, in Tony’s TV House, of course!
7.Use example, metaphors, and simile
Including examples, metaphors, and similes in your content will make it easier for the readers to understand the complex ideas.
A metaphor compares two things by describing one and comparing it to another. Even if the two objects are distinct, they include some similarities.
Here’s an illustration of a metaphor: The dog’s bed is a marshmallow, and it seems to be cozy.
A simile is a figure of speech that uses the words “like” or “as” to compare two different things entertainingly. The goal of a simile is to make an interesting connection in the imagination of the reader or listener.
Here’s an illustration of a simile: John is as brave as a lion.
Conclusion:
One thing for sure is that improving the readability of your content will increase the readership and involvement of your readers.
Without any doubt, improving readability increases the traffic. In the long run, there is a high possibility that your content will rank in search engines like Google.
To sum up, you need to keep in mind the following points to improve the readability of your content.
- Write to only one person
- Use simple and easy to understand language
- Use pronouns like I and You
- Use Storytelling strategy
- Try to keep it simple
- Ask Questions
- Use example, metaphors, and simile
I hope these points will be helpful for you. Don’t forget to share your comments.
Click here to know how to use Grammarly to improve the readability of your content.
cheers,
Shenbagalakshmi
Pingback: Will Donkey Help You to Get Rid of Your Writer’s Block? Learn How
Pingback: Ultimate Guide on How to write SEO Friendly Content